From spin-off to global launch

A global MedTech web rebuild

COMPANY

Solventum

ROLE

Lead UX Designer

EXPERTISE

UX/UI Design

YEAR

2023

From 3M to Solventum: A Global MedTech Web Relaunch

I led UX for Solventum’s post-spin web rebuild—uniting Medical (≈80%), Oral, HSI, and Purification into a unified, accessible, scalable experience. In ~8 months I partnered with EY, Enterprise DS, Web Platform, and AEM engineers to audit and consolidate thousands of legacy pages, stand up an AEM-aligned Figma component library, redesign 7 batches (42–70 pages) with rapid multi-stakeholder reviews, and launch a complex Medical mega menu to boost findability. We operationalized translation across EMEA, APAC, LATAM, and GCA, supporting 21 languages / 44 locales and ~200K assets, with ongoing maintenance via AEM Sites, DS tokens, Workfront/Jira, and Adobe Analytics.

Objectives we addressed

  • Untangle legacy IA; remove stale/orphan/duplicate content for better findability and governance.

  • Establish accessible, author-friendly AEM components and page templates to scale content.

  • Ship redesigned Medical pages quickly with tight review SLAs and cross-functional alignment.

  • Enable global translation and country launches via a repeatable AEM-native workflow.

What I owned

  • Audit framework & IA consolidation (scoring rubric, redirect matrix, CTA hygiene).

  • Figma AEM component library: 5 core page templates, 40+ component variants with usage rules.

  • Page content structure & strategy for Medical; 7 design batches, 4–5 reviews/page, ~2–3-day turnarounds.

  • Medical mega menu: competitor analysis, taxonomy, interactive prototype, stakeholder buy-in.

  • Localization workflow with Web Platform; translation playbook (glossary, imagery, legal patterns).

Key metrics & impact

  • Content cleanup: Retired hundreds of stale campaign landers; fixed broken CTAs; reduced nav depth for top tasks.

  • Throughput: 42–70 pages shipped across 7 batches; each cleared 4–5 reviews in ~2–3 days.

  • Global readiness: Translation operational across 21 languages / 44 locales; supported reuse of ~200K assets.

  • Navigation clarity: Mega menu improved product findability (stakeholder validation + qualitative UAT); analytics hooks ready for post-launch tracking.

Audit → Systemize → Design at Scale → Globalize

A four-phase track: audit the legacy estate and fix IA/SEO, systemize authoring with AEM-aligned components, produce pages at scale (including a complex Medical mega-menu), then localize and launch globally with an AEM translation workflow.

Navigation was confusing, content sprawling, brand inconsistent

  • We ran an IA/content audit across “thousands” of legacy 3M Health Care pages; identified hundreds of unused/forgotten campaign landers, broken CTAs, hidden/ orphan pages, contrast/accessibility issues, and inconsistent imagery.

  • Built new personas (clinician, purchaser, distributor, patient/education) and task flows to pressure-test navigation.

  • Mapped a leaner site architecture and drafted sitemaps + redirect plans to consolidate duplicative product content and retire stale landers.

  • SEO pass: keyword gap scan + title/meta/heading patterns; flagged thin/duplicate pages for merge or no-index.




AEM was new to the team—so we learned it and productized it in Figma

  • Completed AEM Masterclass; documented authoring workflows and content governance.

  • Partnered with enterprise DS to create a Figma AEM component library aligned to authorable blocks (cards, hero, accordions, tabs, promos, forms), and page templates (Product, Category, Solutions, Education, Story).

  • Defined tokens, accessibility specs, and content guidelines to keep Marketing, Regions, and Agency in sync.

  • 1 component library, 10+ core page templates, 40+ variant components with usage notes and do/don’ts (author-facing).




We redesigned at scale, fast—content structure, pages, and a mega menu

Owned content strategy + page structure; co-designed with EY.

Delivered 7 batches of pages; 6–10 pages per batch → 42–70 pages designed.

Each page went through 4–5 review rounds (Medical, Legal/RA, Brand, Web), with ~2–3 days turnaround per page.

Led Medical mega-menu: competitive scan (direct & indirect), card taxonomy, usage thresholds, and an interactive prototype to validate findability across a large portfolio.


Going global: translation workflow, regional launches, and ongoing upkeep

Partnered with Web Platform to stand up an AEM translation workflow and regional governance across EMEA, APAC, LATAM, and GCA.

Adobe publicly highlighted the Solventum spin-up: ~200k digital assets migrated, 21 languages, 44 locales, launched in 2 years—which aligns with our internal localization scope.

Built a “translation playbook” (string IDs, glossary, imagery rules, legal variances) and resolved AEM translation blockers with Adobe engineers (AEM CS translation features/best practices).

Governed IA, Faster Authoring, Global Scale

We replaced the fragmented 3M estate with a governed information architecture, an AEM-aligned component/template library, and a validated mega-menu—wrapped in a localization playbook—so regional teams can ship consistently, faster, and with AA accessibility baked in.

  • Navigation & IA: Reduced depth for top Medical tasks; retired hundreds of stale landers; fixed broken CTAs; standardized imagery and contrast.

  • Componentized authoring: Figma library mapped to AEM with 5 core templates and 40+ components (usage notes, do/don’ts) to accelerate page creation and enforce brand/AA.

  • Mega-menu system: Evidence-backed taxonomy and interactive prototype that scales to the large Medical portfolio and clarifies cross-links to Education/Stories.

  • Localization workflow: Playbook (string IDs, glossary, imagery rules, legal variances) enabling launches across 21 languages / 44 locales on AEM with repeatable steps.

Impact (measurable and operational)

This work turned a fragmented estate into a governed, component-driven platform, improving delivery speed, consistency, and global readiness while reducing risk and maintenance overhead.

  • Content quality & governance: Retired hundreds of stale landers; standardized CTAs and imagery; reduced authoring variance via componentized templates (tracked in Figma + AEM).

  • Throughput: 42–70 redesigned pages delivered in 7 batches, each page cleared 4–5 reviews in ~2–3 days on average.

  • Global readiness: Enabled coverage in 21 languages across 44 locales with a sustainable translation path; ~200k assets migrated to support content reuse.

  • Findability & nav clarity: Mega-menu taxonomy and prototypes validated with stakeholders; reduced depth for top tasks (Medical) and clarified cross-links to Education and Stories (qualitative approvals; ready to pair with analytics).

What I owned

Audit and IA consolidation plan • Component library strategy in Figma • Content structure for core templates • Mega-menu research + prototype • Batch delivery workflow • Localization workflow definition with Web Platform.

Partners & enablers

EY Agency (page production, design support) • Enterprise Design System (tokens, components) • Web Platform & AEM Engineers (translation + authoring) • Medical stakeholders + Legal/RA (reviews).

Visit website

Visit website

Visit website